THESE ARE (INSERT FIRE EMJOI). Enough said...
Now we await the official release date, can't wait.
Drake‘s time at Jordan Brand hadn’t been all that memorable up until Jordan Brand surprised us all with premium stingray leather versions of the Air Jordan 10 and Air Jordan 12 featuring the golden OVO owl imprinted on the insole. If you missed it (and most of us did), both pairs ended up releasing at the OVO pop-up shop in Los Angeles not too far back. Now the Air Jordan 10 “OVO”
LA FAMILIA MMXIV is a brand inspired by the rawness and the realness that defines hip-hop culture. Our clothing is designed to be bold and fresh, to reflect the strength and the struggle, the triumph and the turmoil, experienced every day on the streets.
We don’t intend to follow trends—we expect to set them.
LA FAMILIA MMXIV is a lifestyle that celebrates individuality, because what makes you different is also what makes you powerful. Cultivate your own look, express yourself through what you wear, and discover what makes you unique.
We embrace the diversity of our experiences—and build a community around them.
LA FAMILIA MMXIV is a movement that believes individuals can break beyond the boundaries forced upon them by society. We encourage you to use your voice to tell your story and have the confidence to push past your limits.
All of this is possible with the support of La Familia.