La Familia MMXIV is a line of streetwear inspired by the energy of the street—from the hip-hop flowing from its open windows to the graffiti covering its brick walls. Endorsed by rapper The Game, the clothing line harnesses the raw creativity born out of struggle, and celebrates the makeshift families we construct for ourselves.

La Familia is a brand, a lifestyle, and—most of all—a movement. We believe that individuals can surpass the boundaries imposed on them by society; that the power to rise above exists in all of us; that nothing is given and everything is earned.

Westside Story

As the namesake of The Games first single and now his latest album, The ‘West Side Story’ collection encapsulates the spirit of West Coast rap music and The Games contribution to music from Los Angeles, CA to the rest of the world.

La Familia Our Design


The Game’s clothing line of tees, sweatshirts, hats and accessories embodies the diversity of experiences that make street culture so vibrant—a mixtape of unique stories and styles. To reflect that, La Familia mashes up athletic wear, camo prints, and photography for a bold collection of streetwear influenced by The Game and his music.

Our designs stay fresh to keep you ahead of the curve, with new arrivals—from dad hats and joggers to jackets and hoodies—arriving monthly. We don’t try to keep up with the trends—we set them ourselves. The Documentary. LAX. 1992. Our exclusive line of graphic tees reflect the sound and the spirit that has taken The Game from Compton to international superstardom.

The bedrock of The Game’s clothing line, our graphic tee collection includes short sleeve tees, long sleeve tees, washed tees, tie-dye tees, and more. Build your look from the ground up, starting with our graphic tees inspired by the street.